Violet is a national not-for-profit organisation, providing information and support to help everyone in Australia navigate the last stages of life and the grief and loss that accompanies it.

Who we are

Violet is a national not-for-profit organisation providing information, resources and support to help people navigate the last stage of life, and the grief and loss that accompanies it.

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Our Purpose

To positively impact the last stage of life and the grief and loss that accompanies it.

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Our Mission

To build a system-wide model of support that ensures no Australian feels uncertain , unprepared or unsupported as they navigate caring for someone through the last stage of life, and experience grief and loss.

Our Strategic Plan

Our FY23-FY25 ambition is to touch the lives of 100,000 people. Click here to find out how we plan to do this.


Place the wisdom that comes from personal experience at the centre of everything we do.

Disrupt the current system of ‘too little, too late’

Meet people where they are, regardless of circumstance, or emotional readiness.

Advocate for a better balance of clinical and non-clinical needs

Design for structural and cultural change across systems

Use product and technology to drive scale and impact

The importance of ending taboos

Violet is playing an important role in the wider normalisation of death and dying, destigmatising necessary conversations and bringing down barriers that stop people from seeking support.

In the same way that attitudes towards mental health have been transformed, Violet strives to effect the same change around the last stage of life.


What matters most at end of life?

By Violet CEO Melissa Reader, Prof Kathy Eagar, Director of the Australian Health Services Research Institute and clinical committee members Prof. Ken Hillman, AO and Dr. Leeroy William.

Read the full article on the Medical Journal of Australia Insight+

Violet in the media

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