Violet’s shared-value partners

Meet our community of early adopting customers working with us to reduce regretful outcomes in the last stage of life.


Violet’s philanthropic partners

It's through the early support and generosity of our philanthropic partners that we have been able to deliver help to thousands of people.

How we work

Violet is powered by a two-sided business model.

National Not-For-Profit

Providing free information, resources and support to people who are navigating the last
stage of life, grief and loss.


Social Enterprise

Delivering system-wide training programs to help organisations to increase awareness, capability & compassion for people with whom they are both directly and indirectly associated (including members, customers, and employees) by embedding Violet’s Recognise, Respond & Refer model.

Who we are for

Asset 3

Family, caregivers and friends

Anyone who has questions, or needs information or support about the last stage of life, grief and loss.


Direct care partners

State health and hospital systems, private health providers, aged care and home care providers, palliative care providers, and integrated cancer settings.

Asset 4

Indirect care partners

Financial Services, Insurance, Superannuation, Legal, Funeral providers.

We focus on the last stage of life, grief and loss.

We help people with understanding, acceptance, preparation and communication as they care for someone through the last stage of life.

This life stage is roughly defined as the last 12months of life. It is the period where someone is now sick enough, or frail enough, that they might die.


We recognise that grief and loss are part of the whole journey.

With Violet’s help, people are more able to return to their lives, and their work, more fully after the death of a loved one.

Violet’s approach targets three main audiences


Informal caregivers

These people are usually female, aged 50-75 years old, caring for a partner or a parent. They are key decision makers with high levels of influence. They can make a big difference to the eventual outcome, and they live on, to share a better experience with others.


Professional Caregivers and Clinicians

These are caregivers working in healthcare and aged care, and clinicians whose practice intersects with the last stage of life. They are experts in clinical care but have capability gaps in non-clinical care.



These are people working in organisations relevant to last stages of life, such as financial services and insurance.  As businesses they hold authority, and through better conversations and facilitating referrals, they can make a big difference to the eventual outcome.

Violet's products build resilience and capability, and increase willingness to have sensitive and open conversations about the last stage of life.


Violet Guides

Structured peer-to-peer conversations focused on acceptance, planning and communication

Violet Academy

Workforce training to build capacity and willingness to have effective end of life conversations, easing the emotional burden on staff and actively referring to Violet’s Guided Support Programs.


Violet Resources

Rich digital content including new truths on the last life stage. This growing library of personal and professional wisdom can be accessed anywhere, anytime.

How can Violet support your employees and customers?

Violet helps organisations whose work intersects with the last stage of life better support their customers and employees.

With Violet’s help, employees are more capable and willing to have end-of-life conversations, and can actively refer customers to Violet’s tailored support programs. They also benefit from increased resilience and support to minimise the impact of challenging interactions related to the last stage of life. 

Customers benefit from improved conversations that shift the focus from transactional to relational. And they place immense value in a free referral to a specialist service through an unexpected channel.

In addition, employees who are in a caring role can also access Violet’s specialist support programs, building their resilience and providing relief.

Violet is stepping up to provide a national support initiative for the last stage of life

We help people be better prepared as they care for loved ones through the last stage of life, increasing communication and resilience, reducing regrets and complex bereavement, so that they are able to return to work, and life, more fully.

We improve workforce capability and resilience, as well as building organisational reputation.

We are working to create 20:1 ROI for Government.

We are leading a social movement for change around the last stage of life that enables more Australians have compassionate, dignified deaths, where their preferences align with their experience.


Are you caring for a loved one? Talk to a Violet Guide