Many Australians are not having the end of life experience they want or deserve. Half of the 100,000 predictable deaths each year have regretful outcomes - where uncertainty, a lack of planning, insufficient support and family dynamics lead to an end-of-life experience that doesn’t align with preferences.
Regret is a very personal emotion, but it carries widespread costs for families, businesses, the health system and society. The system cost model is complex, and adds up to a $1billion problem that continues to rise in line with our ageing population.
Emerging social trends and shifting policy frameworks highlight this complexity. COVID-19 placed a spotlight on this issue, providing an opportunity for organisations to make a step change in how the last stage of life and the end of life are addressed.
Violet leverages 30+ years experience, and a significant global evidence base, to build capacity in non-clinical care and communication.
Violet helps people change behaviour in three main areas: acceptance, preparation and communication in the last stage of life.
We provide support when and where people need us - at home, in aged care, health care, and in relevant businesses.
These people are usually female, aged 50-75 years old, caring for a partner or a parent. They are key decision makers with high levels of influence. They can make a big difference to the eventual outcome, and they live on, to share a better experience with others.
These are caregivers working in healthcare and aged care, and clinicians whose practice intersects with the last stage of life. They are experts in clinical care but have capability gaps in non-clinical care.
These are people working in organisations relevant to last stages of life, such as financial services and insurance. As businesses they hold authority, and through better conversations and facilitating referrals, they can make a big difference to the eventual outcome.
Workforce training to build capacity and willingness to have effective end of life conversations, easing the emotional burden on staff and actively referring to Violet’s Guided Support Programs.
Violet helps organisations whose work intersects with the last stage of life better support their customers and employees.
With Violet’s help, employees are more capable and willing to have end-of-life conversations, and can actively refer customers to Violet’s tailored support programs. They also benefit from increased resilience and support to minimise the impact of challenging interactions related to the last stage of life.
Customers benefit from improved conversations that shift the focus from transactional to relational. And they place immense value in a free referral to a specialist service through an unexpected channel.
In addition, employees who are in a caring role can also access Violet’s specialist support programs, building their resilience and providing relief.
We help people be better prepared as they care for loved ones through the last stage of life, increasing communication and resilience, reducing regrets and complex bereavement, so that they are able to return to work, and life, more fully.
We improve workforce capability and resilience, as well as building organisational reputation.
We are working to create 20:1 ROI for Government.
We are leading a social movement for change around the last stage of life that enables more Australians have compassionate, dignified deaths, where their preferences align with their experience.
We are actively seeking partnerships across health care, aged care, financial services, insurance and superannuation. Please email Violet’s Head of Partnerships, Lauren Sullivan if you’d like to speak further.